Fairmont The Palm announces the appointment of Vanina Yordanova as Group Director of Marketing and Communications

Fairmont The Palm announces the appointment of Vanina Yordanova as Group Director of Marketing and Communications.

The position in which Vanina will oversee all marketing and communications functions at Fairmont The Palm,

Movenpick Jumeirah Lakes Towers, Riva Beach Club, and th8 palm dubai.

Since beginning her groundbreaking career as Executive Director of Marketing Communications at Hyatt Dubai in 2014,

Vanina has proven to be one of the most innovative and professional marketing managers in the hospitality sector in the UAE.

Vanina Yordanova brings a wealth of experience and an unrivaled reputation for driving constructive public relations and increasing revenue

Through contemporary thinking and creative collaboration. Her talent developed and flourished through her roles

 Starting with the Director of Marketing and Communications at FIVE Palm Jumeirah, and Director of Marketing and Communications at IHG,

Director of Marketing and Public Relations at Kempinski Mall of the Emirates

and Director of Marketing and Communications at Shangri-La Dubai.

Shiny projects

One of the brightest projects of Vanina Yordanova is the creation of the first “Instagrammable” room category in the UAE,

and an exclusive private shopping experience in collaboration with InstaRunway and Sarah Jessica Parker,

And a very successful brand awareness campaign for the Chinese market using WeChat and Weibo.

Innovative projects of this kind, along with global luxury brand partnerships,

and top-notch influencer collaborations, celebrity-led campaigns, plus huge revenue raises

To installations and millions of dollars worth of PR has made Vanina's Hotelier

 Within the list of Marketing Power 2022, and she was honored with the Best Marketing Manager Award in the Hospitality Sector for the year 2022.

As the Group Director of Marketing and Communications, Vanina will be responsible for creating and implementing influencer campaigns

While promoting on-brand messages to guests through traditional, digital and social media channels,

And all this with the aim of enhancing the status of each hotel facility.