I-Dubai Tourism kanye ne-Adidas basayina imemorandamu yokuqonda ukuthuthukisa ukubambisana phakathi kwabo emicimbini nasemisebenzini ngaphakathi kohlelo lwezokuvakasha.

UMnyango Wezokuvakasha Nezohwebo E-Dubai (i-Dubai Tourism) kanye ne-Adidas Emerging Markets FZE basayine imemorandamu yokuqonda ukuthuthukisa ukubambisana phakathi kwabo emicimbini eminingi nemisebenzi engaphakathi kohlelo lwezokuvakasha okuhloswe ngayo ukuqinisa isikhundla se-Dubai njengendawo ehamba phambili emhlabeni jikelele. .

Sayina Imemorandamu Yokusebenzisana U-Issam Kazim, oyi-CEO ye-Dubai Corporation for Tourism and Commerce Marketing, kanye no-Gianni Conti, iMenenja Jikelele ye-Adidas eMpumalanga Ephakathi naseNyakatho Afrika.. Lesi sinyathelo esibalulekile sifika phakathi kohlaka lwemizamo okuhloswe ngayo ukuhlanganisa isiko lokuzilolonga ezemidlalo phakathi kwamaqembu eminyaka ehlukene, kanye nokukhuthaza ukwamukelwa kwempilo enempilo nekhuthele. I-Dubai Tourism kanye ne-Adidas izosebenzisana ukuthuthukisa inhlalakahle yomphakathi, futhi igxile ezisombululweni zokudala ezithuthukisa ukuma kwedolobha emhlabeni jikelele.

Kulokhu uthe, Essam Kazem: “Lokhu kubambisana ne-Adidas kuza njengengxenye yemizamo ehambisana nombono neziqondiso zobuholi bethu obuhlakaniphile okuhloswe ngazo ukwenza i-Dubai ibe idolobha elisebenzayo, elisimeme nelinamandla kunawo wonke emhlabeni, ikakhulukazi njengoba silungiselela ukwamukela uhlelo lwesihlanu lwe I-Dubai Fitness Challenge. Lokhu kubambisana okunamasu nomkhiqizo odumile emhlabeni wonke kuzonikeza ithuba kubahlali nezivakashi zaseDubai ukuthi babambe iqhaza futhi bahambele uchungechunge lwemicimbi yezemidlalo, kanye nemisebenzi yokudayisa kanye nendlela yokuphila, kanye nokuzuza ekukhushulweni okukhethekile, kuyilapho bebeka kuqala impilo nokuphepha kwabo. .”

 

Wanezela: “Lokhu kubambisana kuzovumela i-Dubai Tourism kanye ne-Adidas ukuthi ihlole amathuba amaningi emikhakheni yezokuthengisa nemicimbi, ngaphezu kokusheshisa umfutho emkhakheni wezokuvakasha kwezemidlalo, okuyisengezo esibalulekile ekunikeni okuhlukahlukene okuhlinzekwa yidolobha, njengoba sifuna. ukuqinisa isikhundla seDubai njengendawo ekhethwayo yomhlaba wonke ukuyivakashela unyaka wonke.”

 

Ngakolunye uhlangothi, uthe Gianni Conti: "Isivumelwano sokusebenzisana nokubambisana phakathi kwe-Adidas kanye ne-Dubai Tourism sihlose ukuthuthukisa amasu nokubambisana kwezinhlangothi zombili ukuze kube neqhaza ekwenzeni i-Dubai ibe idolobha elisebenzayo, elizinzile futhi elinobuhlakani obusha emhlabeni. Ngokusekelwa yi-Dubai Tourism, silwela ukuthuthukisa ingqalasizinda yezemidlalo ehlukahlukene futhi ethuthukisiwe yedolobha ukuze sihehe inani labasubathi abahamba phambili emhlabeni kanye nabathandi bezemidlalo ukuze bathole ulwazi oluhle kule emirate egcwele izithako namathuba angapheli. "

 

Wanezela: "I-Adidas izothuthukisa ngokuphawulekayo ukuzibophezela kwayo ekuzinzeni ngokusebenzisana kwayo ne-Dubai Tourism, ngokusebenzisa imisebenzi emikhulu efana ne-"Run to Save the Oceans" kanye ne-"Dubai Fitness Challenge", njengoba sifuna ukuqhubeka nomsebenzi wethu "wokuqeda imfucuza" ipulasitiki'.

Lokhu kubambisana kuzobandakanya ukwethulwa kwezinhlobonhlobo zezingubo ezikhethekile ezibungaza idolobha lokusungula izinto ezintsha, ezikhuthaza inqubekelaphambili, futhi eziyisibonelo sokuchuma nentuthuko. Le mikhiqizo izotholakala ngasekupheleni kwalo nyaka ezitolo ezinkulu ze-adidas edolobheni lonke.

Lesi sivumelwano sizofaka isandla ekuqiniseni ukubambisana okuhlobene nemisebenzi yezemidlalo nemicimbi eyingxenye "yeKhalenda Lokuthengisa Lonyaka lase-Dubai", ikakhulukazi ukuthola izindlela zokudala okuqukethwe kanye nokwandisa ukuxhumana nomsebenzi "nge-Dubai Fitness Challenge", isinyathelo esihlose ukuhlinzeka ithuba lawo wonke umuntu wezizwe nezilimi ezahlukene ukuze athuthukise ukuqina kwawo Ukubakhuthaza ukuba balandele indlela yokuphila ejabulisayo nekhuthele ngokubamba iqhaza emidlalweni eminingi nezinhlelo ezitholakalayo, ukukhuthaza umphakathi ngazo zonke izingxenye zawo ukuthi uphile ngendlela enempilo, futhi uthuthukise i-Dubai's. isikhundla sokuba idolobha elisebenza kakhulu emhlabeni. I-MoU iphinde ihlinzekele ukubambisana ekuhleleni nasekukhuthazeni uchungechunge lwemicimbi ebalulekile kanye nolwazi oluthe xaxa ohlelweni lwezokuvakasha, kanye nokusebenzisana namanxusa emikhiqizo kanye nabakhi bokuqukethwe ukukhangisa i-Dubai kanye ne-Adidas.