Dubai Tourism ndi Adidas amasaina chikumbutso chomvetsetsa kuti alimbikitse mgwirizano pakati pawo pazochitika ndi zochitika mkati mwa zokopa alendo.

The Dubai Department of Tourism and Commerce Marketing (Dubai Tourism) ndi Adidas Emerging Markets FZE asayina chikumbutso chomvetsetsana kuti apititse patsogolo mgwirizano pakati pawo pazochitika ndi zochitika zosiyanasiyana mkati mwa zokopa alendo zomwe cholinga chake ndi kulimbikitsa udindo wa Dubai ngati malo otsogola padziko lonse lapansi. .

Sainani Memorandum of Understanding Issam Kazim, CEO wa Dubai Corporation for Tourism and Commerce Marketing, ndi Gianni Conti, General Manager wa Adidas ku Middle East ndi North Africa.. Gawo lofunikali limabwera mkati mwa zoyesayesa zomwe cholinga chake ndi kugwirizanitsa chikhalidwe chochita masewera olimbitsa thupi pakati pa magulu azaka zosiyanasiyana, komanso kulimbikitsa kukhazikitsidwa kwa moyo wathanzi komanso wokangalika. Dubai Tourism ndi Adidas azigwira ntchito limodzi kuti apititse patsogolo moyo wa anthu ammudzi, komanso kuyang'ana kwambiri njira zothetsera vutoli zomwe zimapititsa patsogolo mbiri ya mzindawu padziko lonse lapansi.

Pa nthawi imeneyi, iye anati, Essam Kazem: "Chiyanjano ichi ndi Adidas chimabwera ngati gawo la zoyesayesa zomwe zikugwirizana ndi masomphenya ndi malangizo a utsogoleri wathu wanzeru womwe cholinga chake ndi kupanga Dubai kukhala mzinda wotanganidwa kwambiri, wokhazikika komanso wamakono padziko lonse lapansi, makamaka pamene tikukonzekera kulandira kope lachisanu la Dubai Fitness Challenge. Kugwirizana kwanzeru kumeneku ndi mtundu wotchuka padziko lonse lapansi kudzapereka mwayi kwa okhala ndi alendo aku Dubai kuti atenge nawo mbali ndikupita nawo kumasewera osiyanasiyana, komanso zochitika zamalonda ndi moyo, komanso kupindula ndi kukwezedwa kwapadera, ndikuyika patsogolo thanzi lawo ndi chitetezo. .”

 

Iye anawonjezera kuti: "Mgwirizanowu udzalola Dubai Tourism ndi Adidas kufufuza mwayi wochuluka m'magulu ogulitsa ndi zochitika, kuwonjezera pa kupititsa patsogolo ntchito zokopa alendo zamasewera, zomwe ndizofunikira kuwonjezera pa zopereka zosiyanasiyana zoperekedwa ndi mzindawu, pamene tikufunafuna. kulimbitsa udindo wa Dubai Monga malo omwe amakonda kupitako padziko lonse lapansi chaka chonse. ”

 

Kumbali ina, iye anati Gianni Conti: "Mgwirizano wa mgwirizano ndi mgwirizano pakati pa Adidas ndi Dubai Tourism cholinga chake ndi kupititsa patsogolo njira ndi mgwirizano wamagulu awiriwa kuti athandize kuti Dubai ikhale mzinda wotanganidwa kwambiri, wokhazikika komanso wamakono padziko lonse lapansi. Mothandizidwa ndi Tourism Tourism ku Dubai, timayesetsa kukonza zida zamasewera osiyanasiyana komanso zapamwamba zamzindawu kuti tikope akatswiri othamanga kwambiri padziko lonse lapansi komanso okonda masewera kuti azitha kudziwa zambiri pamirate iyi yomwe ili ndi zosakaniza komanso kuthekera kosatha. "

 

Iye anawonjezera kuti: "Adidas idzakulitsa kwambiri kudzipereka kwake kuti ikhale yosasunthika kupyolera mu mgwirizano wake ndi Dubai Tourism, kudzera muzochitika zazikulu monga "Run to Save the Oceans" ndi "Dubai Fitness Challenge", pamene tikufuna kupitiriza ntchito yathu "kuchotsa zinyalala" pulasitiki '.

Kugwirizana kumeneku kudzaphatikizapo kukhazikitsidwa kwa mitundu yosiyanasiyana ya zovala zomwe zimakondwerera mzinda wamakono, zimalimbikitsa kupita patsogolo, ndipo ndi chitsanzo cha chitukuko ndi chitukuko. Zogulitsa izi zipezeka kumapeto kwa chaka chino m'masitolo akuluakulu a adidas mumzinda wonse.

Mgwirizanowu udzathandizira kulimbikitsa mgwirizano wokhudzana ndi masewera ndi zochitika zomwe zili mbali ya "Dubai Annual Retail Calendar", makamaka kupeza njira zopangira zinthu ndikuwonjezera kuyanjana ndi ntchito ndi "Dubai Fitness Challenge", ntchito yomwe cholinga chake ndi kupereka. mwayi kwa aliyense wamitundu ndi zilankhulo zosiyanasiyana kuti azitha kukhala olimba. Kuwalimbikitsa kukhala ndi moyo wosangalala komanso wokangalika pochita nawo masewera ambiri ndi mapulogalamu omwe alipo, kulimbikitsa anthu ammudzi ndi zigawo zake zonse kuti akhale ndi moyo wathanzi, komanso kupititsa patsogolo moyo wa Dubai. kukhala mzinda wokangalika kwambiri padziko lonse lapansi. MoU imaperekanso mgwirizano pakukonza ndi kulimbikitsa zochitika zingapo zofunika ndi zokumana nazo mkati mwa zokopa alendo, komanso kugwira ntchito ndi akazembe amtundu ndi opanga zinthu kuti alimbikitse Dubai ndi Adidas.