Meraas signs a XNUMX-year exclusive naming rights agreement with The Coca-Cola Company

Dubai-based Meraas has signed an agreement with Coca-Cola for a period of ten years, under which the latter will obtain exclusive naming rights for the first and largest indoor multi-purpose hall of its kind in the Middle East. When completed, the 17-seat arena will be known as the Coca-Cola Arena.

The lounge is located in City Walk, the trendy destination of Meraas, and will open to the public in June this year, forming the heart of the entertainment and leisure sector in the region.

The Coca-Cola Arena, owned by Meraas, will be able to host live and large-scale events throughout the year. In addition to this project’s contribution to adding another dimension to Meraas’ diverse portfolio of projects, the hall will also contribute to strengthening Dubai’s position as a global destination for tourism throughout the year, providing exceptional options for residents and visitors alike.

On this occasion, he said, His Excellency Abdullah Al Habbai, President of Meraas GroupWe are proud that a prominent global company such as Coca-Cola has acquired the naming rights for the lounge in the long term, and the agreement reflects Dubai’s leading position as a global destination for the tourism, leisure and entertainment sectors.”

Al-Habbai addedThis agreement is also evidence of the success of Meraas’ continuous efforts to upgrade the urban face of Dubai and contribute to its path towards the future in a way that enhances creativity, economic and cultural diversity, and establishes its position as an ideal destination for living, work and leisure.”

finished Al-Habbai sayingWith the completion of all the basic elements of the project, Coca-Cola Arena will attract the most prominent shows, events and world-renowned names in the entertainment and leisure sector to its amazing platform.

For his part, Murat Özgül, General Manager of Coca-Cola Middle East and Vice President of Coca-Cola Middle East and North Africa, said: “We are proud to be an active part of this highly anticipated entertainment destination that reflects our commitment to working in the region. Coca-Cola Arena will contribute to Dubai's burgeoning entertainment sector and realize the emirate's ambitions to become a leading global destination. This hall will constitute a distinct addition to the urban landscape in the city, and will attract visitors from all over the world.”

Ozgl added: “In line with Dubai’s vision to create a sustainable and smart city, our company is committed to transforming the Coca-Cola Arena into a sustainable arena in line with our 2030 environmental goals.”

The Coca-Cola Arena is characterized by the modern architectural touches and designs that distinguish the projects of “Meraas”. The interior hall is fully air-conditioned with the possibility of adjusting its platform according to the type of display. The Coca-Cola Arena is also the largest indoor multi-purpose hall of its kind in the area between Istanbul and Singapore.

Thus, the hall will be able to host the largest and most diverse productions. Concerts of international artists, sports events, comedy shows, receptions, exhibitions and conferences will contribute to meeting all the aspirations of residents and visitors.

The day-to-day operations of the venue will be managed by reputable international entertainment management company AEG Ogden, which also operates O2 Arena in London, Staples Center in Los Angeles, Mercedes-Benz Arena in Shanghai and Qudos. Arena Bank in Sydney.

On this occasion, Jay Ngata, CEO of AEG Ogden for the Coca-Cola Arena Project, said: “We are proud to partner with Meraas and Coca-Cola to launch the region's first and largest multi-purpose indoor arena of a world-class level. We look forward to working closely with both companies over the next ten years.”

Ngata added: “The agreement will bring positive returns to the Emirate of Dubai and the Coca-Cola Company, which have a reputable reputation worldwide. We are excited to develop this partnership over the next decade, contributing to Dubai’s position as a major destination for world-class music tours, sports competitions, family entertainment and corporate events.”

Ngata said: “In addition to highlighting the brand and exclusive sales of 'Coca-Cola' beverages in the lounge, this partnership also means that the Coca-Cola Arena will be able to benefit from Coca-Cola's extensive network of expertise in the world of business and entertainment, while the company will achieve Huge gains through a long-term relationship with one of the best entertainment venues in the world.”

The Coca-Cola Arena is designed with sustainability in mind by incorporating innovative elements such as advanced moisture absorbing air conditioning units, light and water sensors, and LED lights.

and organic fertilizers, qualifying the lounge to be the crown jewel for Coca-Cola and AEG Ogden.

It is worth noting that Meraas has succeeded in establishing its reputation based on its distinguished approach in many sectors, and through its partnership with major developers to provide exceptional destinations in various parts of Dubai. Meraas’ destinations such as City Walk, The Beach, Box Park, Last Exit, The Outlet Village, Kite Beach, Al Seef, La Mer and Bluewaters contributed “In enriching the options offered by Dubai in the areas of entertainment, shopping, hospitality and restaurants.

The start of the internal and external construction works for the Coca-Cola Arena was announced in 2016, and work has progressed through the completion of several main phases according to the work plan. of the 42 companies.

It is worth noting that AEG Ogden is part of the Anschutz Entertainment Group, which is wholly owned by Anschutz, where AEG Ogden also contributed its exceptional design and technical expertise during the construction of the indoor and outdoor infrastructure for the auditorium. Coca-Cola Arena.